Crux
Packaging / Branding spec
Crux is an outdoor makeup brand with a bold mission — to empower women to express their femininity in male-dominated outdoor spaces. Their vision is to create products as resilient and adventurous as the women who use them.
I had the opportunity to develop the full brand identity, social direction, packaging, and web design. Inspired by the counter-culture punk spirit of ski and snowboard culture, I wanted to create something bold, playful, and unapologetically feminine.
2026
Nonna
Packaging, branding, socials, and web
Nonna is a small-batch Italian coffee brand with a simple belief that a great cup of coffee is always worth savoring. Inspired by Italian summers, the Amalfi Coast, and the grandmothers who taught us to slow down, Nonna invites you to escape daily, no passport needed.
I developed the full brand identity, social direction, packaging, and web design. With a hand-drawn sun illustration at its heart, I created a bold, expressive visual world rooted in 1960s and 1970s Italian aesthetics that is warm, playful, and unapologetically beautiful.
2026
logo/ branding/ iconography
Testly Thyroid is a scientifically advanced, at-home thyroid testing brand with a mission to empower individuals who feel unheard by traditional healthcare. Their vision is to bridge the gap between complex medical data and real, actionable clarity for their members
I developed the logo, brand identity, iconography, and packaging for Testly. Inspired by the brand's core values of warmth, precision, and empathy, I wanted to create something that felt like a trusted companion rather than a clinical tool. One that was authoritative enough to be taken seriously, human enough to feel like it truly cares.
Testly
2025
Recent Work
Crux
2026
Testly
2025
Nonna
2026
Skiing
2018-2026