Sierra

Swan

graphic designer

Crux

Packaging / Branding spec

Crux is an outdoor makeup brand with a bold mission — to empower women to express their femininity in male-dominated outdoor spaces. Their vision is to create products as resilient and adventurous as the women who use them.

I had the opportunity to develop the full brand identity, social direction, packaging, and web design. Inspired by the counter-culture punk spirit of ski and snowboard culture, I wanted to create something bold, playful, and unapologetically feminine.

2026

logo/ branding/ iconography

Testly Thyroid is a scientifically advanced, at-home thyroid testing brand with a mission to empower individuals who feel unheard by traditional healthcare. Their vision is to bridge the gap between complex medical data and real, actionable clarity for their members


I developed the logo, brand identity, iconography, and packaging for Testly. Inspired by the brand's core values of warmth, precision, and empathy, I wanted to create something that felt like a trusted companion rather than a clinical tool. One that was authoritative enough to be taken seriously, human enough to feel like it truly cares.

Testly

2025

Recent Work



Crux

2026


Testly

2018-2026


Skiing

2025